Strategic guidance for Japanese brands entering and expanding in the European market

From brand understanding and competitive analysis to positioning, strategy and execution — a complete consulting service tailored to the needs of each brand.

What we do

Brand Understanding & Product Evaluation

Brand onboarding and deep-dive
Product audit (design, adapters, SKUs)
Fit assessment for EU markets (design, sizing, pricing)
Review of strengths, weaknesses and opportunities

Market Insights & Competitive Landscape

Market research & trend analysis
Competitor mapping by category and price segment
Target customer definition & value proposition
Pricing benchmarks (WHS/RRP) and margin structure

Entry Strategy & Positioning

Brand positioning for Europe
Definition of the ideal market-entry scenario
Selection of key countries and channels
Narrative, storytelling and adaptation of brand values
Online & offline strategy (showrooms, marketplaces, retail targets)

Go-to-Market Plan & Implementation

Sales roadmap (0–12 months)
Wholesale strategy & buyer introduction plan
Selection and participation in trade fairs & showroom curation
Adaptation of communication materials (lookbook, line sheet, assets)
Creation of EU pricing architecture & pre-order preparation

Compliance, Operations & Feasibility

VAT, duties and customs simulation
EU certifications, labelling and regulatory checks
Supply chain feasibility: MOQ, lead times, logistics, packaging
Risk analysis & sustainability of long-term operations

Why Fujieu?

Deep experience working with Japanese brands and culture.
Strategic and operational competence under one roof.

Presence in Milan, Paris and Tokyo for direct market feedback.
Local teams speaking English, Italian, French, with dedicated Japanese speakers.
Strong network across fashion, lifestyle, design and hospitality.
Tailored consulting: scalable, modular and efficient.

Our Process

Discovery &
Brand Alignment

Understanding the brand’s identity, goals and product universe

Market Analysis & Strategic Framework

Competitive analysis, customer profiling, pricing simulation

Market Entry Strategy

Positioning, channel selection, storytelling and rollout plan

Implementation Support

Operational guidance, buyer introductions, asset adaptation, monitoring

Get in touch

hello@fujieu.com